by Redakteur


Event: SEEK & BRIGHT fashion fairs

January 17-19, 2017 was that time of the year again. Berlin catches fashion fever. The whole city revolves around fashion for a week. Fashion bloggers, customers, exhibitors, designers, fashion enthusiasts and journalists visit numerous fairs and exhibitions, as well as trendy designers’ shows.

The Fascination Fashion

Fascination Fashion Berlin has been taking place twice a year for more than 10 years. Whether it's Mercedes Benz Fashion Week, Premium, Panorama or one of the many other fairs, several thousand fashion enthusiasts from all over the world run around the city during that time.

SEEK & BRIGHT fashion fairs delight thousands of visitors every year. Following the purchase by the Premium Group, both fairs now focus on Street- und Urbanwear and are held simultaneously at the Arena Berlin.

SEEK represents a special selection of about 250 brands, mostly men's clothing, as well as a hand-picked selection of women's collections. In addition to fashion, the focus is on fashion accessories such as shoes and bags, as well as home appliances. It all revolves around the theme of independence, trend as well as anti-trend and tradition. Creating values and maintaining and interpreting them are the pillars of this fair.

The BRIGHT fashion fair is the leading European fair of Streetwear, Skateboarding and Boardsports. Leading brands in these fields inspire influencers, customers and other fashion enthusiasts with the latest Lifestyle-Trends. This occasion enriches Berlin Fashion Week with events such as skateboard competitions and music events.


In order to be able to guarantee a smooth process and react to all dangers and emergencies, qualified security staff is required. Fire protection in particular is a key issue at such events. A coherent concept and the right staff can save lives and prevent greater damage in emergencies. With up to 13 firefighters, GPDS GmbH supports the SEEK & BRIGHT fashion fairs this year as well. Our fire protection service is equipped with modern fire protection technology and technical support.

Two GPDS GmbH paramedics are also on site to provide medical care to visitors and exhibitors if needed.

Do you need competent firefighters in fire protection or a qualified medical service for your event or fair? Then give us a call! We would be happy to advise you and develop a concept tailored to your needs.

Go back